Getting Small Churches on Mission, Part 1

My friend, Ed Stetzer, wrote a chapter in our book, Small Church, Excellent Ministry. Today he posted a blog  reflecting four big-picture ways for smaller churches to begin moving toward mission.

Be sure to read his blog today and part 2 tomorrow.

Top 10 Factors Predicting The Most Converts

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In March 2017, the Caskey Center for Church Excellence partnered with the Billy Graham Center for Evangelism and Lifeway Research to study the personal evangelism habits of pastors serving in small churches. The study involved a survey of 1,500 smaller membership church pastors serving in Evangelical denominations across the United States.

Once the data was collected and analyzed, we discovered that there were 10 factors that contributed to greater numbers of people making first time commitments to follow Christ. These factors are descriptive. They reflect the methods and makeup of the churches who effectively reached lost people with the gospel over the past year. However, some of these factors may be prescriptive. If you are serving in a church, particularly a smaller membership church, you may want to consider these factors. Create an environment for personal evangelism.

1. Higher percentage of unchurched attendees: The pastors/churches who effectively reached lost people with the gospel were the ones who connected with unchurched people. Those who focus on reaching “church folk” just don’t have the exposure to lost people. We must be incarnational. Go into the unchurched world. Have gospel conversations. Create a welcoming place where unchurched people feel loved.

2. Higher percentage of Hispanic attendees: This is certainly a descriptive factor. Hispanic churches are effectively engaging with the lost world. Can your church begin an outreach or mission to Hispanics in your community?

3. Lower Church Attendance: Small churches are great places to engage in Gospel conversations with the lost. As worship attendance increases, it can become difficult to have personal interactions. I think that many people crave family connections, and smaller membership churches are able to provide that environment.

4. Pastor asks for personal commitment more often: It is certainly true that people cannot know Christ unless someone tells them the gospel. It follows that those who hear the gospel will not make a commitment unless they are invited to do so. We must invite people to make a commitment to Christ.

5. More Training Events Attended by Pastor: When a young man learns to be a carpenter, he begins with one tool, then adds others as he becomes proficient. Before long, he is a master carpenter with many tools in his tool belt. For pastors, ministry training (evangelism, missions, preaching, teaching, leadership, etc.) is how we add tools to our tool belt. Evangelistic pastors are evangelistic because they seek to become proficient with evangelism tools. The more tools you have, the more versatile you will be.

6. More Classes Offered for New Attendees: These churches were prepared with classes to teach foundational beliefs to new attendees. This gave new disciples a jump start on how to be a disciplemaking disciple of Jesus.

7. More Frequent Ministry Opportunities Outside the Church: Evangelistic churches are ones that are in the world, not withdrawn from the world. We must love people where they are in order for them to know the love of Christ. We cannot wait for them to come find us.

8. More Reports of Members Evangelizing:  Evangelism and ministry is not the exclusive responsibility of the pastor. The most effective evangelistic pastors are the ones who create an culture of evangelism within the church.

9. More Time Dedicated by Pastors to Evangelism: Evangelistic pastors are intentional about being in the community and sharing the gospel. Church members see the importance of evangelism and follow the pastor’s lead.

10. Higher percentage of church budget spent on evangelism: Jesus said in Matthew 6:21, “Where your treasure is, there your heart will be also.” In other words, we budget for what we value. If you are passionate about reaching the lost in this world with the gospel message, then you will devote financial resources to reaching the lost in this world.

Simple Evangelism Presentations


There are many personal evangelism presentations available for believers. I was recently asked what was my personal favorite approach to personal evangelism. After I gave my answer, I began to think about why it was my favorite and if there were others that met the same criteria.

  1. Based on the Bible

The first criterion for my preferred personal evangelism presentations is that it must be based on scripture. Paul stated in 1 Cor. 15 that the gospel he preached, we must also preach. That gospel is “that Christ died for our sins according to the Scriptures, and that He was buried, and that He was raised on the third day according to Scriptures.” As he continued, he was adamant to point the Corinthians (and us) back to the Scriptures. The Bible says that in order to proclaim the Word of God, we must use the Word of God.

  1. Easy to Learn

The second criterion is that the presentation must be easy to learn. I believe that teaching a new believer to share his or her new faith should come early in the process of disciplemaking. In fact, I think a new believer should be encouraged to share that faith within the first hour. The simplest way to do this is to have the new believer share the gospel presentation that was shared with him/her. Therefore, it must be easy to learn.

  1. Easy to Teach

It’s not enough for a new believer to learn the gospel, the new believer must also be confident enough to teach others to share the gospel. Therefore, the presentation must be easy to teach.


There are a number of great, simple gospel presentations. Here are some that are available online:

One Verse Evangelism This presentation is available from the Navigators. It was written by Randy Raysbrook. The presentation is based on Romans 6:23, and utilizes the bridge illustration.

Steps to Peace With God This resource was created by the Billy Graham Evangelistic Association. It was originally developed as a tract, but is useful as an outline to a gospel presentation.

Step ONE: God loves you and wants you to experience peace and life- abundant and eternal.
Step TWO: We choose to disobey God and go our own willful way. This results in separation from God.
Step THREE: Jesus Christ died on the cross and rose from the grave. He paid the penalty for our sin and bridged the gap between God and people.
Step FOUR: We must trust Jesus Christ as Lord and Savior and receive Him by personal invitation.

John 3:16 One Verse Evangelism This presentation is similar to the Navigators presentation in that it utilizes a version of the bridge illustration. This version uses John 3:16 as the basis of the gospel.

Wordless Book This resource is great to use with children or anyone who is an oral learner. It uses five colors to communicate the gospel:

GOLD God wants us to be in heaven with Him.
BLACK Our sin separates us from God.
RED Christ died on the cross as the only payment for our sin.
WHITE Accept God’s forgiveness and the free gift of eternal life.
GREEN Grow closer to God every day.

Four Spiritual Laws This is better used as a tract, but it is possible to learn the four laws as the basis of a gospel presentation. Campus Crusade for Christ (Cru) developed this approach.

1. God loves you and created you to know Him personally.

2. Man is sinful and separated from God, so we cannot know Him personally or experience His love.

3. Jesus Christ is God’s only provision for man’s sin. Through Him alone we can know God personally and experience God’s love.

4. We must individually receive Jesus Christ as Savior and Lord; then we can know God personally and experience His love.


Gospel Appointments Resource


I had the pleasure of meeting with the Baptist Collegiate Network this evening. This is a network of leaders in Baptist Collegiate Ministries. These guys are passionate about making disciple-making disciples on the nation’s college campuses.

While meeting with them, I learned of a great resource for evangelism. It is the Gospel Appointments website. Be sure to check out this website which details a very simple approach to meeting people and sharing the gospel.

The Gospel Appointments approach was designed to help college students meet and share the gospel with other college students. However, it is not limited to just college students. Check out this resource, set up an appointment, and share the gospel of Jesus Christ.