CEO– /ˌsēˌēˈō/ – noun– an individual who attends church on Christmas and Easter Only
A story has been of a husband who told his wife that he would do anything to save their failing marriage. It was Passion Week, and the believing wife knew that the Gospel was the only thing that could change her husband’s life. So, in a false move, she told her husband that if he would go to church with her on Easter Sunday that she would never ask again. Reluctantly, the husband agreed. He arrived with a cautious but opened mind. Unfortunately, the service began by the pastor belittling everyone who was only there because it was Easter. The husband left the church that day never to return to any church ever again.
This story is harsh, but this sort of story will take place in many churches this Easter. CEOs will be a part of your church this weekend and instead of condemning them let us embrace the opportunity:
- By Preaching the Gospel. This Sunday may be the largest concentration of lost people in your church all year. So Pastor, please preach the Gospel and what the resurrection truly means.
- By Praying for their Salvation. Begin now praying for the family and friends of your church members who will be coming to church possibly for the first time all year or in many years.
- By Training the Greeters. The first perception of the church for new guests will be the greeters. Make sure they have a smile and the information needed to make the guests feel welcome.
- By Connecting them to Your Church. People want to feel like they can be a part of something bigger than themselves so make sure that you have an intentional plan to connect guests to your church. Provide information about small groups, upcoming events, and for families, information about youth and children’s ministry.
- By Creating an Intentional Plan for Follow-Up. Every guest that provides information to your church should have a follow-up contact within 24-48 hours. Allow those who visited your church know that they were welcome that day and any future date they return.
Each week the church should be reminded that every person that walks through the doors of the sanctuary is a person created in the image of God and a person in need of the salvation found only in Jesus. As a church, we should anticipate and welcome the guests that come to our church. We should treat them with respect and avoid anything that will hinder them from knowing Jesus, especially on Easter Sunday. So please do not criticize CEOs.
What did we miss? What would you add?